Ecotopia: The Notebooks and Reports of William Weston is a utopian novel by Ernest Callenbach, published in 1975. The society described in the book is one of the first ecological utopias and was influential on the counterculture and the green movement in the 1970s and thereafter. The author himself claimed that the society he depicted in the book is not a true utopia (in the sense of a perfect society), but, while guided by societal intentions and values, was imperfect and in-process.

The values embodied by those Ecotopians depicted in the novel reflect the values espoused by its author. Callenbach said that his Ecotopians attach fundamental importance to environmental and social stability within which variety can flourish. They value creativity. They ensure equality for women. They implement the protection and restoration of natural systems. They promote food production in their cities.

As well, they treasure personal quality-of-life values, such as health and friendliness, and both meaningful discussion and play.^[1]

The novel depicts recycling of valuable materials and substances by the society; and foresees a much-expanded role for recycling of all sorts, and this is key to many concepts underpinning Ecotopia.